The commercial operator for your online store

Every day, revenue is left on the table.

The Steward finds where your store is losing revenue today, decides how to capture that opportunity, and turns it straight into action.

Campaigns, conversion, margin, inventory and pricing constantly move each other. Nobody can weigh all of that together, every day. The Steward can.

Don’t ask for trust. Prove it first.

Every day, The Steward runs the same cycle.

Discover

Where revenue is demonstrably being left on the table today.

Prioritise

Which improvement creates the most commercial value right now.

Execute

Approved improvements are carried out safely, on its own.

Prove

Shows the measurable commercial impact of every action.

Learn

Gets sharper every day by understanding your store better.

What makes The Steward different?

CRM manages customer relationships. ERP manages processes. Ad platforms manage campaigns. Analytics measures results. The Steward runs commercial growth.

It doesn’t optimise one system. It optimises the whole operation. Every commercial decision is made on the full picture. Not just advertising. Not just conversion. But inventory, margin, pricing, demand and past performance too.

There wasn’t a word for this, so we call it what it is: an Autonomous Commercial Operator. A system that doesn’t report on your commercial operation, it runs it.

Commercial reality is complex

What sounds right isn’t always right.

Spending more on ads sounds logical.
But not when a product is nearly out of stock.
A rising conversion rate looks positive.
But not when margin is falling at the same time.
Growing demand is attractive.
But only if inventory can support it.

The Steward weighs every commercial factor in context. That is what makes the decisions better.

How The Steward decides better

Honest, season-aware, and only when it’s certain.

Sees what your marketing really delivers

Not according to Google or Meta, but according to your store’s total commercial performance.

Takes seasonality into account

A quiet summer shouldn’t be measured against December. So The Steward always compares against the same period last year.

Acts only when confidence is high enough

Not enough evidence yet? Then The Steward would rather wait than make the wrong call.

The Revenue Opportunity Score

The commercial compass behind every decision.

The Revenue Opportunity Score isn’t another dashboard. It’s the decision system The Steward uses to find today’s biggest proven revenue opportunity.

Not every opportunity is worth the same. Not every recommendation carries the same certainty. So The Steward weighs expected impact as well as confidence before acting.

Revenue Opportunity Score
63/100
Highest opportunity today
Outdoor category
High margin
Sufficient inventory
Search demand rising
Recommended actionIncrease ad budget by 12%
Expected impact€1,240 revenue
ConfidenceHigh
A day with The Steward

What does The Steward do on a typical day?

09:00
Google Ads drives extra traffic to category A.
09:03
Inventory turns out to be limited.
09:05
The Steward prevents unnecessary ad spend.
09:12
Category B has healthy inventory and higher margin.
09:15
Budget is reallocated automatically.
17:00
Results are measured.

Tomorrow, The Steward understands your business even better.

Focus on what matters.
We’ll take care of the rest.

You run your business. The Steward watches your commercial performance, every day.

Who is it for?

Built for Shopify stores with untapped potential.

  • You sell online.
  • You invest in advertising.
  • You manage multiple products or markets.
  • And you know revenue is being left on the table, without knowing exactly where.

That is exactly why The Steward exists.

Connected today
ShopifyGoogle AdsGA4Search Console
Grows with you
ERPCRMInventoryPricingForecastingLogistics
Not a dashboard. An operator.

A dashboard tells you what happened yesterday. The Steward works on today. And improves tomorrow.

It finds opportunities. Carries out improvements. Measures the result. And learns from every decision.

You do get the insight. It just arrives the other way around. Every morning the overview is waiting: what happened, what was done, and what it delivered. In plain language, without logging in anywhere.

So you no longer have to wonder whether your store is performing at its commercial best.

Who is behind it

Not a software vendor at a distance. An operator that runs alongside you.

The Steward is built by Jean-Paul. Not as a product we dreamed up and then sold, but as the way we run our own stores.

The first store running on it is Earproof. Since January 2026 The Steward has run its full commercial engine there every day: Shopify, advertising, content and social. What you see here already runs there every morning.

So you don’t get an account manager, and you don’t get a dashboard you have to go to. You get a clear overview every morning, an operator that does the work every day, and a person who stands behind it.

Contact
Get in touchthesteward.ai
Based in
The Netherlands
Pricing

Choose how much The Steward takes on.

You pay for the support that fits your store. And as your store grows, The Steward grows with you.

Observer
The Steward sees what you might be missing.
from€99/mo
Scales with your revenue
  • Tracks your revenue, margin, inventory and ads every day
  • Surfaces opportunities and risks, with a confidence level
  • Clear advice and priorities
  • You execute
Start with Observer
Recommended
Operator
The Steward spots opportunities and acts on them.
from€199/mo
Scales with your revenue
  • Everything in Observer
  • Carries out agreed improvements on its own
  • Campaigns, budgets, content, pricing and email
  • You set the boundaries
Choose Operator
Autopilot
The Steward runs your store commercially.
from€399/mo
Scales with your revenue
  • Everything in Operator
  • Makes independent decisions within your goals
  • Researches, chooses, acts, measures and learns
  • You steer on goals and results
Choose Autopilot

All prices per month, excl. VAT. Pricing scales with your monthly revenue and catalogue.

Getting started

First we make sure your store is in shape.

Readyfree

Your Shopify store is already in good shape. We check, connect The Steward and start right away.

Upgrade€500

Your store works, but a few technical and commercial points need fixing first.

Launch€1,000

No store yet, or time for a completely new one. We design and build it.

Fair pricing. Shared success.

Bonus never more than 1× your monthly fee

A fixed monthly fee for the daily work. And when The Steward delivers demonstrable extra revenue or margin, we share a small part of that success.

That result bonus is always capped. So you know your maximum cost up front, and you always keep the largest share of the extra value.

Don’t take our word for it

Every engagement starts with a
Commercial Discovery.

No lengthy reports. No endless consulting projects. Just one proven commercial opportunity. Once that value is visible, we decide together what comes next.

We reply within one business day. Your data stays with us — see privacy.