The Steward runs the routine marketing operations — Google Ads management, analytics, SEO, weekly reporting — for small businesses and their in-house teams. One place where nothing falls through.
Everything a small business needs to keep marketing on track, without hiring an in-house team. Set up once, tended weekly.
Campaign setup, bid strategy, keyword hygiene, budget monitoring. We watch spend for anomalies and pause underperforming ad groups before they burn through budget. Read + write access to your MCC-linked account.
GA4, GTM, Consent Mode, conversion tracking that actually reflects reality. We fix the "88 conversions but only 2 real bookings" problem — every event ties back to something your business actually cares about.
Site technical baseline (schema, sitemaps, robots), local SEO, content that ranks and converts. We do the ongoing work: indexing checks, ranking monitoring, quarterly content refresh where it matters.
A weekly plaintext-style report from your operations, sent by e-mail. No dashboards to log into. Just what changed, what to do about it, and what we already did on your behalf.
You don't need to know the difference between a bid modifier and a bid strategy. That's why we're here.
We take a look at what's set up today: your Ads account, GA4, Search Console, site. We identify what's leaking budget or attention, and what quick wins exist.
We align tracking, fix the funnels, structure the campaigns, and put the reporting infrastructure in place. This is a one-time build that takes 2 to 6 weeks depending on the state of things.
Every week we check the numbers, adjust what needs adjusting, and send you a short summary of what happened and what we did. You stay informed without having to run any of it yourself.
We'll reply within one business day with a short read on what we'd look at first. No sales calls — just an honest first look.